Privacy Policy

At Dressable.ai, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered personal styling platform. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the platform.

1. Information We Collect

Personal Information

We collect information that you provide directly to us when you:

• Create an account (name, email address, password)
• Complete your style profile and quiz
• Upload photos for AI body measurement analysis
• Add or update body measurements
• Save items to your virtual closet or wishlist
• Set budget preferences and track spending
• Communicate with our customer support team
• Participate in surveys or promotions

Usage and Analytics Data

We automatically collect certain information when you use Dressable.ai:

• Device information (type, operating system, browser)
• IP address and general location data
• Pages viewed, items clicked, and time spent on platform
• Search queries and filter preferences
• Items saved, purchased, or added to wishlist
• Outfit combinations created

Photos and Biometric Data

If you choose to use our AI photo measurement feature:

• Photos are encrypted during upload and transmission
• Our AI analyzes body proportions and measurements
• Photos are permanently deleted after processing (within 24 hours)
• Only resulting measurements are stored in your profile
• You can delete measurements anytime from your account settings

2. How We Use Your Information

We use the information we collect to:

• Provide personalized AI-powered style and fit recommendations
• Analyze your body measurements for accurate fit predictions
• Track your budget and spending habits across categories
• Organize your virtual closet and suggest outfit combinations
• Send notifications about price drops, deals, and new arrivals (if enabled)
• Improve our AI models and platform features
• Respond to your customer service requests
• Detect and prevent fraud or security issues
• Comply with legal obligations
• Send important platform updates and policy changes

3. How We Share Your Information

We Do NOT Sell Your Data

Dressable.ai does not sell, rent, or trade your personal information to third parties for their marketing purposes. Period.

When We May Share Information

We may share limited information in these circumstances:

• Retail Partners: When you click to purchase an item, basic information (not your measurements or photos) may be shared with that retailer to facilitate your purchase
• Service Providers: We work with trusted companies that help us operate our platform (hosting, analytics, email). They only access data necessary for their services and are contractually required to protect it
• Legal Requirements: We may disclose information if required by law, court order, or to protect our rights and safety
• Business Transfers: If Dressable.ai is acquired or merged, your information may transfer to the new entity (you'll be notified)

4. Data Security

We implement industry-standard security measures to protect your personal information:

• End-to-end encryption for all data transmission (SSL/TLS)
• Encrypted storage of sensitive data (measurements, photos during processing)
• Regular security audits and penetration testing
• Secure authentication with password hashing
• Limited employee access to personal data (need-to-know basis only)
• Automatic logout after periods of inactivity

While we use reasonable efforts to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

Request a copy of all personal data we hold about you. Go to Settings > Privacy > Export Data to download your information in JSON format.

Correction

Update or correct your personal information anytime in your account settings.

Deletion

Request deletion of your account and all associated data. Go to Settings > Privacy > Delete Account. This is permanent and cannot be undone.

Opt-Out

Control email notifications and marketing communications in Settings > Notifications. You can opt-out of non-essential emails anytime.

Object to Processing

Object to certain uses of your data. Contact privacy@dressable.ai to exercise this right.

6. Cookies and Tracking

We use cookies and similar technologies to:

• Keep you logged in to your account
• Remember your preferences and settings
• Analyze platform usage and improve features
• Provide personalized recommendations

You can control cookies through your browser settings, but some features may not work properly if cookies are disabled.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specific retention periods:

• Photos: Deleted within 24 hours after AI processing
• Account data: Retained until you delete your account
• Usage analytics: Aggregated and anonymized after 2 years
• Support communications: Retained for 3 years

8. Children's Privacy

Dressable.ai is not intended for users under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover that we have collected information from a child under 16, we will delete it immediately. If you believe we have collected information from a child, please contact us at privacy@dressable.ai.

9. International Data Transfers

Dressable.ai is based in the United States. If you access our platform from outside the U.S., your information may be transferred to, stored, and processed in the U.S. We comply with applicable data protection laws and use standard contractual clauses for international transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email and by posting a notice on the platform. Your continued use after changes are posted constitutes acceptance of the updated policy. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

12. Regional Privacy Rights

California Residents (CCPA/CPRA)

California residents have additional rights including:

• Right to know what personal information we collect and how it's used
• Right to delete personal information (with certain exceptions)
• Right to opt-out of sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising privacy rights

European Residents (GDPR)

If you're in the European Economic Area, you have rights under GDPR including:

• Right to access, rectification, and erasure of your data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent anytime
• Right to lodge a complaint with your local data protection authority